Challenge

Ralph Lauren sought eco-friendly trims with a vintage metal button design, maintaining sustainability without compromising style.

Solution

Tex Fasteners launched “Geo Buttons”, uniquely aged metal trims. They developed a waterless coloring method using natural citrus acids, replacing chemical dyes and reducing environmental impact.

• Natural Acid Technology: Leveraged eco-friendly citrus-based acids to achieve unique metal finishes without traditional dyeing.
• Distinctive Design: Ensured each Geo Button had an individual, vintage aesthetic aligning with Ralph Lauren’s brand identity.

Impact

The waterless Geo Button initiative delivered significant environmental benefits:

• Reduced Water Usage: Completely eliminated water consumption associated with traditional dyeing processes.
• Chemical Reduction: Avoided harmful chemicals, contributing positively to ecological sustainability.

Results

Tex Fasteners successfully provided Ralph Lauren with aesthetically appealing, sustainable metal buttons, enhancing the brand’s sustainability credentials. This project exemplified how innovative eco-friendly practices could align seamlessly with high-quality, distinctive fashion design.